{"id":1904,"date":"2022-09-28T12:50:00","date_gmt":"2022-09-28T12:50:00","guid":{"rendered":"http:\/\/grupoakoma.com\/?p=1904"},"modified":"2026-10-21T11:05:15","modified_gmt":"2026-10-21T11:05:15","slug":"our-clients-zuru","status":"publish","type":"post","link":"https:\/\/grupoakoma.com\/en\/casos-de-exito\/nuestros-clientes-zuru\/","title":{"rendered":"Caso de \u00e9xito Zuru (Bonkers): copacking full-service y distribuci\u00f3n global de promociones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1904\" class=\"elementor elementor-1904 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531819da e-flex e-con-boxed e-con e-parent\" data-id=\"531819da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-763a3317 e-flex e-con-boxed e-con e-child\" data-id=\"763a3317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de87c7e e-con-full e-flex e-con e-child\" data-id=\"de87c7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6e8363 elementor-widget elementor-widget-heading\" data-id=\"2e6e8363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito Zuru (Bonkers): copacking full-service y distribuci\u00f3n global de promociones<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f104753 elementor-widget elementor-widget-image\" data-id=\"7f104753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1-1024x640.png\" class=\"attachment-large size-large wp-image-2180\" alt=\"Operaciones log\u00edsticas y manipulaciones especiales para sector gran consumo\" srcset=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1-1024x640.png 1024w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1-300x188.png 300w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1-768x480.png 768w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7178fc6 elementor-widget elementor-widget-html\" data-id=\"7178fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\t\t    <p>Centralizaci\u00f3n en Espa\u00f1a del copacking full-service de los expositores de Bonkers \u2014la marca de alimentaci\u00f3n para mascotas de Zuru\u2014 y distribuci\u00f3n a todo el mundo, con Akoma como partner asesor de formatos.\n\nLa colaboraci\u00f3n con Zuru ha convertido la actividad promocional de una marca de reciente lanzamiento en una operativa centralizada, escalable y optimizada en coste, lista para crecer a nivel internacional. <\/p>\n    <h2>Infraestructura y operativa log\u00edstica de Zuru<\/h2>\n\n    <h3>Sector y actividad<\/h3>\n    <p>Zuru es una multinacional de productos de consumo que agrupa varias marcas. Una de las m\u00e1s recientes es Bonkers, de alimentaci\u00f3n para mascotas, cuya actividad promocional internacional se coordina desde las instalaciones de Akoma.<\/p>\n\n    <h3>Ubicaci\u00f3n operativa<\/h3>\n    <p>Plataforma de Akoma en Espa\u00f1a como centro de producci\u00f3n y copacking, con distribuci\u00f3n internacional de los expositores.<\/p>\n\n    <h3>Tipo de operativa gestionada<\/h3>\n    <ul class=\"check\">\n        <li>Copacking full-service de expositores promocionales<\/li>\n        <li>Creaci\u00f3n, manipulaci\u00f3n y embalaje de expositores<\/li>\n        <li>Asesoramiento en formatos \u00f3ptimos de expositor<\/li>\n        <li>Centralizaci\u00f3n en Espa\u00f1a y distribuci\u00f3n mundial<\/li>\n    <\/ul>\n\n    <h3>Volumen operativo<\/h3>\n    <ul class=\"grid\">\n        <li>Actividad promocional centralizada de la marca Bonkers<\/li>\n        <li>Operativa multi-formato de expositores<\/li>\n        <li>Distribuci\u00f3n internacional desde Espa\u00f1a<\/li>\n    <\/ul>\n\n    <h3>Contexto log\u00edstico inicial<\/h3>\n    <p>Bonkers, como marca de reciente lanzamiento, necesitaba centralizar y escalar su actividad promocional desde Espa\u00f1a hacia el resto del mundo, con un partner capaz de producir y distribuir expositores de forma eficiente.<\/p>\n\n    <h2>Desaf\u00edo log\u00edstico inicial y necesidades operativas cr\u00edticas<\/h2>\n\n    <h3>Situaci\u00f3n inicial y problem\u00e1tica<\/h3>\n    <p>Zuru buscaba un socio que no solo ejecutara el copacking, sino que adem\u00e1s asesorara sobre los formatos de expositor \u00f3ptimos para ahorrar costes y resultar atractivos para el consumidor.<\/p>\n\n    <div class=\"impact-grid\">\n  <div class=\"impact-card\">\n    <h3>Factores cr\u00edticos a resolver<\/h3>\n    <ul>\n        <li>Centralizar la operativa promocional de la marca<\/li>\n        <li>Dise\u00f1ar expositores atractivos y rentables<\/li>\n        <li>Garantizar flexibilidad de formatos<\/li>\n        <li>Escalar a distribuci\u00f3n internacional<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"impact-card\">\n    <h3>Riesgos operativos existentes<\/h3>\n    <ul>\n        <li>Sobrecoste por formatos de expositor no optimizados<\/li>\n        <li>Falta de escalabilidad en el lanzamiento<\/li>\n        <li>Descoordinaci\u00f3n en campa\u00f1as internacionales<\/li>\n        <li>P\u00e9rdida de impacto en el punto de venta<\/li>\n    <\/ul>\n  <\/div>\n\n<\/div>\n\n    <h3>Objetivo del proyecto<\/h3>\n    <p>Dise\u00f1ar un modelo full-service que uniera producci\u00f3n de expositores, copacking y distribuci\u00f3n global, con Akoma como partner asesor en la optimizaci\u00f3n de formatos.<\/p>\n\n    <h2>Soluci\u00f3n full-service de copacking y distribuci\u00f3n internacional de expositores<\/h2>\n    <p>Akoma centraliz\u00f3 en Espa\u00f1a toda la actividad promocional de Bonkers, encarg\u00e1ndose de la creaci\u00f3n, manipulaci\u00f3n y embalaje de los expositores, y ejerciendo como partner asesor en los formatos \u00f3ptimos.<\/p>\n\n    <div class=\"impact-grid\">\n  <div class=\"impact-card\">\n    <h3>Implementaci\u00f3n operativa<\/h3>\n    <ul>\n        <li>Copacking full-service de los expositores de Bonkers<\/li>\n        <li>Creaci\u00f3n, manipulaci\u00f3n y embalaje de expositores<\/li>\n        <li>Asesoramiento en los formatos \u00f3ptimos de expositor<\/li>\n        <li>Centralizaci\u00f3n de la operativa en Espa\u00f1a<\/li>\n        <li>Distribuci\u00f3n internacional de las promociones<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"impact-card\">\n    <h3>Servicios ejecutados<\/h3>\n    <ul>\n        <li>Copacking y montaje de expositores<\/li>\n        <li>Producci\u00f3n de expositores promocionales<\/li>\n        <li>Consultor\u00eda de formato y coste<\/li>\n        <li>Coordinaci\u00f3n de campa\u00f1as<\/li>\n        <li>Distribuci\u00f3n internacional<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"impact-card\">\n    <h3>Integraci\u00f3n tecnol\u00f3gica<\/h3>\n    <ul>\n        <li>Coordinaci\u00f3n centralizada de la actividad promocional<\/li>\n        <li>Asesoramiento continuo de formatos<\/li>\n        <li>Gesti\u00f3n de la distribuci\u00f3n global<\/li>\n    <\/ul>\n  <\/div>\n\n<\/div>\n    <h2>Resultados operativos y beneficios obtenidos<\/h2>\n    <p>La colaboraci\u00f3n ha dado a Bonkers una operativa promocional centralizada, escalable y optimizada en coste, con capacidad de distribuci\u00f3n mundial.<\/p>\n\n    <h3>Indicadores de rendimiento<\/h3>\n    <ul class=\"check\">\n        <li>Actividad promocional centralizada en Espa\u00f1a<\/li>\n        <li>Formatos de expositor optimizados en coste<\/li>\n        <li>Capacidad de distribuci\u00f3n internacional<\/li>\n        <li>Mayor atractivo del expositor en el lineal<\/li>\n    <\/ul>\n    <div class=\"impact-grid\">\n  <div class=\"impact-card\">\n    <h3>Impacto en negocio<\/h3>\n    <ul>\n        <li>Escalabilidad del lanzamiento internacional<\/li>\n        <li>Reducci\u00f3n de coste por formatos optimizados<\/li>\n        <li>Asesoramiento experto en punto de venta<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"impact-card\">\n    <h3>Impacto en operativa<\/h3>\n    <ul>\n        <li>Operativa promocional centralizada<\/li>\n        <li>Flexibilidad de formatos de expositor<\/li>\n        <li>Coordinaci\u00f3n de campa\u00f1as simplificada<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"impact-card\">\n    <h3>Impacto en punto de venta<\/h3>\n    <ul>\n        <li>Expositores m\u00e1s atractivos para el consumidor<\/li>\n        <li>Mejor relaci\u00f3n coste-impacto<\/li>\n        <li>Coherencia en los lanzamientos internacionales<\/li>\n    <\/ul>\n  <\/div>\n\n<\/div>\n\n    <h3>Valor estrat\u00e9gico obtenido<\/h3>\n    <p>Zuru dispone de un partner que combina producci\u00f3n, copacking y distribuci\u00f3n global con asesoramiento experto, convirtiendo cada lanzamiento promocional en una operativa eficiente y escalable.<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0adcb6 e-con-full e-grid e-con e-child\" data-id=\"f0adcb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219af19 elementor-widget elementor-widget-image\" data-id=\"219af19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17-1024x1024.png\" class=\"attachment-large size-large wp-image-2179\" alt=\"\" srcset=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17-1024x1024.png 1024w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17-300x300.png 300w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17-150x150.png 150w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17-768x768.png 768w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/17.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c746e elementor-widget elementor-widget-image\" data-id=\"24c746e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1024x1024.png\" class=\"attachment-large size-large wp-image-2181\" alt=\"Preparaci\u00f3n de pedidos y expositores promocionales\" srcset=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1024x1024.png 1024w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-300x300.png 300w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-150x150.png 150w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-768x768.png 768w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0e850 elementor-widget elementor-widget-image\" data-id=\"ef0e850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2-1024x1024.png\" class=\"attachment-large size-large wp-image-2182\" alt=\"Asesoramiento en formatos \u00f3ptimos de embalaje\" srcset=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2-1024x1024.png 1024w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2-300x300.png 300w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2-150x150.png 150w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2-768x768.png 768w, https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/19-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a144d31 e-con-full e-flex e-con e-child\" data-id=\"a144d31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9a5b186 e-con-full e-flex e-con e-child\" data-id=\"9a5b186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb5e01 elementor-widget elementor-widget-text-editor\" data-id=\"3fb5e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<p>\u00abAkoma no solo produce y distribuye nuestros expositores: nos asesora en los formatos \u00f3ptimos para ahorrar costes sin perder impacto en el punto de venta.\u00bb<\/p><p><strong>Equipo Zuru<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb05472 e-con-full e-flex e-con e-child\" data-id=\"eb05472\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a2424e e-con-full e-flex e-con e-child\" data-id=\"52a2424e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-2c161e95 e-con-full e-flex e-con e-child\" data-id=\"2c161e95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-719212c8 e-con-full e-flex e-con e-child\" data-id=\"719212c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e74fd13 elementor-widget elementor-widget-heading\" data-id=\"5e74fd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Espa\u00f1a &rarr; mundo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1345517d elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1345517d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Centralizaci\u00f3n en Espa\u00f1a y distribuci\u00f3n internacional de la actividad promocional.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ce7ba e-con-full e-flex e-con e-child\" data-id=\"b6ce7ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdfd7c elementor-widget elementor-widget-heading\" data-id=\"dfdfd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Full-service<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e4c84 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"95e4c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Creaci\u00f3n, manipulaci\u00f3n y embalaje de los expositores de principio a fin.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5290b4f e-con-full e-flex e-con e-child\" data-id=\"5290b4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c299c54 elementor-widget elementor-widget-heading\" data-id=\"c299c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Partner asesor<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e39fb elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f6e39fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Asesoramiento en los formatos de expositor \u00f3ptimos en coste y atractivo.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4839412 e-con-full e-flex e-con e-child\" data-id=\"4839412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8d237 elementor-widget elementor-widget-heading\" data-id=\"0c8d237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimizaci\u00f3n de costes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320822d elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"320822d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Formatos eficientes que reducen coste sin perder impacto en el lineal.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd84d7 e-con-full e-flex e-con e-child\" data-id=\"3dd84d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789c636 elementor-widget elementor-widget-heading\" data-id=\"789c636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfA punto de empezar?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed04f65 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ed04f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoakoma.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con comercial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1c0770 e-con-full e-flex e-con e-parent\" data-id=\"a1c0770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d0770 elementor-widget elementor-widget-html\" data-id=\"b2d0770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\t\t<!-- akoma-caso-resumen --><style>.akoma-caso-resumen table,.akoma-caso-resumen th,.akoma-caso-resumen td{border:0!important;background:none!important}.akoma-caso-resumen tr{border-bottom:1px solid #d7e4ec}@media(max-width:600px){.akoma-caso-resumen{padding:22px 18px!important}.akoma-caso-resumen th,.akoma-caso-resumen td{display:block;width:auto!important;padding:2px 0!important}.akoma-caso-resumen tr{display:block;padding:10px 0}}<\/style><section class=\"akoma-caso-resumen\" style=\"max-width:1140px;margin:40px auto;padding:28px 30px;background:#F0F5FA;border-radius:16px;font-family:'Inter Tight',sans-serif;font-size:16px;line-height:1.55\"><h2 style=\"margin:0 0 12px;font-size:26px;color:#14232b\">Resumen del caso<\/h2><p style=\"margin:0 0 18px;color:#14232b\">Zuru centraliz\u00f3 en Grupo Akoma, en Espa\u00f1a, el copacking full-service de los expositores promocionales de Bonkers, su marca de alimentaci\u00f3n para mascotas, y su distribuci\u00f3n a todo el mundo. Akoma crea, manipula y embala los expositores y asesora en los formatos que reducen coste sin perder impacto en el lineal.<\/p><table style=\"width:100%;border-collapse:collapse;margin:0 0 18px;border:0\"><tbody><tr><th style=\"text-align:left;vertical-align:top;padding:10px 14px 10px 0;width:130px;color:#0F7690;font-weight:700\">Cliente<\/th><td style=\"padding:10px 0;color:#33434c\">Zuru (marca Bonkers)<\/td><\/tr><tr><th style=\"text-align:left;vertical-align:top;padding:10px 14px 10px 0;width:130px;color:#0F7690;font-weight:700\">Sector<\/th><td style=\"padding:10px 0;color:#33434c\">Productos de consumo (alimentaci\u00f3n para mascotas)<\/td><\/tr><tr><th style=\"text-align:left;vertical-align:top;padding:10px 14px 10px 0;width:130px;color:#0F7690;font-weight:700\">Reto<\/th><td style=\"padding:10px 0;color:#33434c\">Centralizar y escalar la actividad promocional de una marca de reciente lanzamiento hacia el mercado internacional, con expositores rentables y atractivos.<\/td><\/tr><tr><th style=\"text-align:left;vertical-align:top;padding:10px 14px 10px 0;width:130px;color:#0F7690;font-weight:700\">Soluci\u00f3n<\/th><td style=\"padding:10px 0;color:#33434c\">Copacking full-service de expositores, asesoramiento de formatos y coste, coordinaci\u00f3n de campa\u00f1as y distribuci\u00f3n internacional desde Espa\u00f1a.<\/td><\/tr><\/tbody><\/table><h3 style=\"margin:0 0 10px;font-size:18px;color:#14232b\">Resultados<\/h3><ul style=\"display:flex;flex-wrap:wrap;gap:12px;margin:0 0 18px;padding:0\"><li style=\"list-style:none;background:#fff;border:1px solid #d7e4ec;border-radius:12px;padding:14px 16px;min-width:150px;flex:1\"><strong style=\"display:block;font-size:22px;color:#0F7690\">Espa\u00f1a \u2192 mundo<\/strong><span style=\"font-size:14px;color:#33434c\">distribuci\u00f3n internacional de los expositores<\/span><\/li><li style=\"list-style:none;background:#fff;border:1px solid #d7e4ec;border-radius:12px;padding:14px 16px;min-width:150px;flex:1\"><strong style=\"display:block;font-size:22px;color:#0F7690\">Full-service<\/strong><span style=\"font-size:14px;color:#33434c\">creaci\u00f3n, manipulaci\u00f3n y embalaje<\/span><\/li><li style=\"list-style:none;background:#fff;border:1px solid #d7e4ec;border-radius:12px;padding:14px 16px;min-width:150px;flex:1\"><strong style=\"display:block;font-size:22px;color:#0F7690\">Partner asesor<\/strong><span style=\"font-size:14px;color:#33434c\">formatos optimizados en coste<\/span><\/li><\/ul><p style=\"margin:0;color:#33434c\">Servicios de Grupo Akoma aplicados en este caso: <a href=\"https:\/\/grupoakoma.com\/manipulado-y-copacking\/\" style=\"color:#0F7690;font-weight:600\">Manipulado y copacking<\/a>.<\/p><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b124a0d e-flex e-con-boxed e-con e-parent\" data-id=\"b124a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfeca5e e-con-full e-flex e-con e-child\" data-id=\"dfeca5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfc6f6 elementor-widget elementor-widget-heading\" data-id=\"adfc6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTienes un reto log\u00edstico similar? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922a1cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"922a1cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Si necesitas externalizar promociones, ganar trazabilidad o reducir costes sin perder visibilidad, podemos dise\u00f1ar un modelo adaptado a tu operativa.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Solicita asesoramiento log\u00edstico y analizaremos tu situaci\u00f3n para proponerte una soluci\u00f3n clara, viable y medible desde el primer momento.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdca70e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"bdca70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoakoma.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con comercial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a5189 e-con-full e-flex e-con e-parent\" data-id=\"a9a5189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ccab8 elementor-widget elementor-widget-html\" data-id=\"d0ccab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\t\t<!-- akoma-otros-casos --><style>.akoma-otros-casos{max-width:1140px;margin:56px auto 64px;padding:0 20px;font-family:'Inter Tight',sans-serif}.akoma-otros-casos .aoc-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;margin:0 0 22px}.akoma-otros-casos .aoc-h{margin:0;font-size:28px;line-height:1.2;color:#14232b}.akoma-otros-casos .aoc-all{color:#0F7690;font-weight:600;text-decoration:none}.akoma-otros-casos .aoc-all:hover{text-decoration:underline}.akoma-otros-casos .aoc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.akoma-otros-casos .aoc-card{display:flex;flex-direction:column;background:#fff;border:1px solid #d7e4ec;border-radius:14px;overflow:hidden;text-decoration:none;color:#14232b;transition:transform .2s,box-shadow .2s}.akoma-otros-casos .aoc-card:hover{transform:translateY(-4px);box-shadow:0 12px 28px rgba(15,118,144,.15)}.akoma-otros-casos .aoc-img{display:block;aspect-ratio:4\/3;overflow:hidden;background:#F0F5FA}.akoma-otros-casos .aoc-img img{width:100%;height:100%;object-fit:cover;display:block}.akoma-otros-casos .aoc-body{display:flex;flex-direction:column;gap:6px;padding:16px 18px 18px;flex:1}.akoma-otros-casos .aoc-cli{font-weight:700;font-size:17px}.akoma-otros-casos .aoc-txt{font-size:14.5px;line-height:1.45;color:#33434c;flex:1}.akoma-otros-casos .aoc-more{margin-top:8px;color:#0F7690;font-weight:600;font-size:14.5px}@media(max-width:1024px){.akoma-otros-casos .aoc-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:600px){.akoma-otros-casos .aoc-grid{grid-template-columns:1fr}.akoma-otros-casos .aoc-h{font-size:24px}}<\/style><section class=\"akoma-otros-casos\"><div class=\"aoc-head\"><h2 class=\"aoc-h\">Otros casos de \u00e9xito<\/h2><a class=\"aoc-all\" href=\"https:\/\/grupoakoma.com\/casos-de-exito\/\">Ver todos los casos \u2192<\/a><\/div><div class=\"aoc-grid\"><a class=\"aoc-card\" href=\"https:\/\/grupoakoma.com\/casos-de-exito\/bluesun-copacking-packs-promocionales\/\"><span class=\"aoc-img\"><img decoding=\"async\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2026\/10\/bluesun-pack-promocional-2.jpg\" alt=\"Caso de \u00e9xito BlueSun con Grupo Akoma\" loading=\"lazy\"><\/span><span class=\"aoc-body\"><span class=\"aoc-cli\">BlueSun<\/span><span class=\"aoc-txt\">Copacking de packs promocionales: volumen \u00d73 en un a\u00f1o<\/span><span class=\"aoc-more\">Ver caso \u2192<\/span><\/span><\/a><a class=\"aoc-card\" href=\"https:\/\/grupoakoma.com\/casos-de-exito\/henkel\/\"><span class=\"aoc-img\"><img decoding=\"async\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/Montornes-3-1080x675-1-768x480.jpg\" alt=\"Caso de \u00e9xito Henkel Ib\u00e9rica con Grupo Akoma\" loading=\"lazy\"><\/span><span class=\"aoc-body\"><span class=\"aoc-cli\">Henkel Ib\u00e9rica<\/span><span class=\"aoc-txt\">Co-packing in-plant y log\u00edstica promocional en +5.000 m\u00b2<\/span><span class=\"aoc-more\">Ver caso \u2192<\/span><\/span><\/a><a class=\"aoc-card\" href=\"https:\/\/grupoakoma.com\/casos-de-exito\/liquats-vegetals-promociones-logisticas\/\"><span class=\"aoc-img\"><img decoding=\"async\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2026\/01\/liquats2-546x1024.jpeg\" alt=\"Caso de \u00e9xito Liquats Vegetals con Grupo Akoma\" loading=\"lazy\"><\/span><span class=\"aoc-body\"><span class=\"aoc-cli\">Liquats Vegetals<\/span><span class=\"aoc-txt\">Promociones en retail con \u221235 % en tiempos de preparaci\u00f3n<\/span><span class=\"aoc-more\">Ver caso \u2192<\/span><\/span><\/a><a class=\"aoc-card\" href=\"https:\/\/grupoakoma.com\/casos-de-exito\/cacaolat-akoma\/\"><span class=\"aoc-img\"><img decoding=\"async\" src=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2026\/01\/cacaolat1-768x512.jpg\" alt=\"Caso de \u00e9xito Cacaolat con Grupo Akoma\" loading=\"lazy\"><\/span><span class=\"aoc-body\"><span class=\"aoc-cli\">Cacaolat<\/span><span class=\"aoc-txt\">Gesti\u00f3n de excedentes y promociones en retail<\/span><span class=\"aoc-more\">Ver caso \u2192<\/span><\/span><\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zuru is a multinational that encompasses several smaller brands under its umbrella. One of these brands, and the latest to be launched, is Bonkers, a pet food brand.<\/p>","protected":false},"author":1,"featured_media":2180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"disabled","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zuru (Bonkers): copacking full-service global | Akoma<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Akoma centraliza en Espa\u00f1a el copacking full-service de los expositores de Bonkers (Zuru) y los distribuye a todo el mundo, como partner asesor de formatos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoakoma.com\/en\/success-stories\/our-clients-zuru\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuru (Bonkers): copacking full-service global | Akoma\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo Akoma centraliza en Espa\u00f1a el copacking full-service de los expositores de Bonkers (Zuru) y los distribuye a todo el mundo, como partner asesor de formatos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoakoma.com\/en\/success-stories\/our-clients-zuru\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Akoma\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T12:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T11:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupoakoma.com\/wp-content\/uploads\/2022\/09\/18-1-1080x675-1.png\" \/>\n\t<meta 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