Success story Liquats Vegetals (YOSOY / NATRUE), integrated management of promotions and digital traceability
Complete outsourcing of retail promotions with technology integration, cost reduction and sustainable packaging optimisation. The collaboration with Liquats Vegetals has allowed it to transform its promotional management model into a more agile, digitalised and efficient system, aligned with its growth objectives in the retail channel.
Liquats Vegetals' infrastructure and logistical operations
Sector and activity
Liquats Vegetals is a leading vegetable drinks company with a strong retail presence and an active promotional strategy at the point of sale. Product rotation and the need for in-store visual impact make promotion management a critical process for its commercial growth.
Operational location
National operations with distribution in the retail channel, managing promotions in different logistics platforms and points of sale.
Type of operation managed
- Preparation of promotions in display format 1/4 and 1/8 pallets
- Promotional stock management
- Logistics coordination and distribution
- Technological integration of processes
Operational volume
- Ongoing management of promotional campaigns
- Multi-format operation adapted to retail
- Full digital control of movements and surpluses
Initial logistical context
The brand needed greater control over the preparation of promotions, real-time visibility of stocks and structural optimisation to reduce costs and improve sustainability.
Initial logistical challenge and critical operational needs
Initial situation and problems
Liquats Vegetals was looking to outsource the preparation of promotional displays without losing operational control and traceability. In addition, it needed to digitise key processes to eliminate inefficiencies in loading, unloading and management of surplus stock.
Critical factors to be resolved
- Reduce preparation and delivery times
- Ensuring full traceability in real time
- Integrate systems with your internal platform
- Optimise packaging to reduce costs and waste
- Improving operational sustainability
Existing operational risks
- Promotional stock mismatches
- Increased costs for unnecessary cardboard
- Lack of visibility in logistical movements
- Inefficiencies in distribution
Aim of the project
Design a full service model that integrates operational outsourcing, process digitalisation and packaging optimisation under efficiency and sustainability criteria.
Comprehensive promotional management and logistics digitalisation solution
A comprehensive model was designed that combined complete outsourcing of promotions, technology integration and structural redesign of packaging.
Operational implementation
- Total outsourcing of promotions in 1/4 and 1/8 pallet display format.
- Implementation of technological integration with the customer's system
- Digitisation of traceability and movement control
- Active management of surplus stocks
- Packaging redesign to reduce surplus cartons
Services provided
- Integral preparation of promotions
- Logistics management and distribution
- Technology integration
- Structural optimisation of packaging
- Continuous monitoring and reporting
Technology integration
- Real-time traceability
- Full control of loading and unloading
- Movement monitoring
- Efficient surplus management
Operational results and benefits achieved
The implementation of the model made it possible to transform promotional management into an agile, controlled and sustainable system.
Performance indicators
- -35% in set-up and delivery times
- 100% digital traceability
- Reduced packaging and handling costs
- Reduction of unnecessary cardboard
- Carbon footprint reduction
Business impact
- Greater financial control over promotions
- Direct reduction of operating costs
- Better campaign planning
Operational impact
- Elimination of stock mismatches
- Digitised processes without blind spots
- Greater order and predictability in logistics
Point-of-sale impact
- More efficient display presentation
- Greater visual coherence in retail
- Better shopping experience
Strategic value gained
Liquats Vegetals now has an integrated system that combines logistical efficiency, digital control and sustainability, ready to scale promotions without friction.
«The implemented solution has allowed us to professionalise the management of our promotions, gain full control over traceability and optimise costs without losing agility at the point of sale.»
Liquats Team
-35%
Time reduction
in preparation and delivery of promotions.
100%
Digital traceability
control of movements, loading, unloading and surplus stocks.
Packaging optimisation
Significant reduction of excess cardboard and ergonomic improvement.
Sustainable impact
Reduction of carbon footprint and energy savings.
About to start?
Do you have a similar logistical challenge?
If you need to outsource promotions, gain traceability or reduce costs without losing visibility, we can design a model adapted to your operations.
Ask for logistical advice and we will analyse your situation to propose a clear, viable and measurable solution from the outset.
